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What’s the Difference? Understanding Copywriting vs. Content Writing

As you search for someone to help with your content, marketing or website, you may see a few different terms to describe writers. Some are strictly copywriters. Some are content writers. Some do both. The two terms are not interchangeable. Writers might specialize in different types of writing because it’s what they enjoy, or it’s simply where they’ve spent the majority of their writing career. So what is the difference? Let’s take a look at copywriting vs. content writing.

What is Copywriting?

Copywriting is typically used for more sales pieces. It is designed to drive people to take action (whether that is to make a purchase, submit a lead form, sign up for something or whatever you define a conversion as). It is usually shorter than “content” and has a very clear call to action. Copy can include:

  • Landing pages

  • PPC ads

  • Product descriptions

  • Brochures or flyers

What is Content Writing?

As opposed to copywriting, which is geared toward immediate action, content writing is the long game. You obviously want people to take action eventually. But content writing tends to be longer messages, like blogs or how to guides, that are used to educate or inform. This will help people find you as they look for answers to their questions, and eventually they may buy from you, but that’s not the goal of the piece. Some forms of content include:

  • Case studies

  • Blog posts

  • White papers

  • Newsletters

Sometimes you need a copywriter and sometimes you need a content writer. Which one you need will depend on your goals for the project. Identifying the goal you have will be the best way to get the writer who will help create copy or content to get you results. If you need someone who can help you with different writing projects, get in touch! We’re booking now for 2023!


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