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Content Marketing Metrics: What You Should Measure and Why

Content marketing metrics are essential to measure the success and effectiveness of your content marketing strategy. Here are some key metrics that you should measure and why:


1. Website Traffic: One of the primary goals of content marketing is to drive traffic to your website. Measuring website traffic metrics such as total visitors, page views, and bounce rates can help you understand the effectiveness of your content in driving traffic to your site.


2. Engagement: Engagement metrics such as social shares, comments, and time on page can help you understand how your audience is interacting with your content. High engagement rates indicate that your content is resonating with your audience and can help you optimize your content strategy.


3. Conversions: Ultimately, the goal of content marketing is to drive conversions such as leads, sales, or sign-ups. Tracking conversion metrics such as click-through rates, form submissions, and purchases can help you understand how effective your content is at driving conversions.


4. Brand Awareness: Content marketing can also help you build brand awareness and reach a wider audience. Metrics such as reach, impressions, and brand mentions can help you measure the impact of your content on brand awareness.


5. Cost-Per-Acquisition (CPA): Measuring the cost-per-acquisition of your content marketing efforts can help you understand the ROI of your content marketing strategy. CPA measures the cost of acquiring a customer or lead, and can help you optimize your content marketing efforts to maximize ROI.


By measuring these key metrics, you can gain insights into the effectiveness of your content marketing strategy and make data-driven decisions to optimize your approach. If you need help developing a content strategy so you can create content that will attract, retain and convert customers, get in touch today.

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